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New Media Strategies Marketing Internship

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New Media Strategies Marketing Internship
To  Promote  Private Equity Investor Events and Services

Traditional marketing strategies are being turbo-charged with the power of the internet to break down communication barriers and reach out and touch the target market.  Within Kugarand Holdings, we are using these strategies to sell ebooks through, increase awareness and drive entrepreneurial traffic to, and educate potential investors about private equity investment opportunities and wealth creation through angel investing.  Traditional marketers are just beginning to dabble in new media and often feel it is a threat or they take the often traveled route of pay-per-click.  We have been studying the methods of the masters for over 3 years and have incorporated those methods into our own strategy and now want to continue to execute through the use of interns and also provide a unique opportunity for select individuals to gain this expertise.


Description:   Under the direction of the President and the VP of Business Development, the Intern will create trickle marketing email messages,  write press releases for electronic media, monitor blogsphere and post the Presidents key messages to blogs, utilizing RSS Feeds,  edit content for articles for strategic placement in electronic media,  implement auto-responder messages, test market key messages via electronic and print media, develop headlines to analyze with designated tools,  write copy for key landing pages,  and help test and measure the results.   Although the intern will work a 5-15 hour weekly schedule (in select cases more) that compliments their academic and other work commitments, the work will be directed and specific to current projects.


Who Should Apply:   This Internship is ideal for the business school student who is emphasizing the marketing aspect of the program or intends to go into a business upon graduation that will utilize the internet as the primary media to reach their target market.   The Intern should have a basic knowledge of web 2.0 communities such as YouTube and Myspace and new media such as Blogs and Podcasts.   The Intern should be creative, innovative and enthusiastic about learning and tackling new methods and systems.   The Intern should have access to the internet, a computer with word processing, and possess excellent writing skills.  Much of the training will be done remotely through PC/video, online tutorials, and hands-on involvement with the VP of Business Development. Because of the ramp up and additional skills gained through the training, this is a full semester (4 month+) commitment.    Skills required include:  Understanding of HTML, FrontPage, excellent writing skills, and creativity.


Compensation:   This Internship begins at $9 an hour during training with growth opportunities based on performance.  The Intern will commit an average of 20 hours a week to the tasks assigned with potential to grow to significantly more hours as the Interns schedule permits.   The Intern will gain key insights and marketing tactics of masters such as Matt Bacak, Joey D. Smith, Blair Singer, Brian Tracey, and more.  This Internship has potential to evolve in to a full time position for the right person. 

To be considered for this position, contact Roxie Thomas
404-454-9500 or email us.

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