In planning for a successful funding campaign, you must expose your
investment opportunity to enough investors.The Kugarand Theory of Investing states that for every …1 investor who invests,3 say they will
invest, and 15 investors were exposed to your investment opportunity to get to the three to get to the one Investor who actually
invests.For example, if your company is raising $1 million dollars and has a minimum investment of $25,000, then your company
is seeking 40 investors, ($1,000,000 / $25,000 = 40).For your company to get the 40 investors to invest, you will
need to exposure 600 investors to your investment opportunity, (40 x 15 = 600 investors).Find out how many
investors you will need to expose to your opportunity using this formula.A = How much money are you raising?B = What is your minimum investment
amount?A/B
= CC
= Number of investments neededC * 15 = Number of investors who need to be exposed to your investment opportunityNow that you understand exactly how
many investors need to be exposed to your investment opportunity, you can plan accordingly.Investor relation campaigns
expose, generate and promote investment opportunities to investors through strategic planning of your company’s investment
opportunity.Activities to gain exposure include: üParticipation in investor events üCustomized investor events üPress releases and promotion üDirect mail campaigns to investors üEmail marketing campaigns to investors üInvestor phone calls üWeb marketing üInvestor interest articles üPublic online investment portals üPrivate secure online investment portals with confidential
investment
information and due diligence documentsInvestor relations campaign should include the following:·Simplified method to communicate opportunity to investors
so they will take the time to learn enough about the opportunity to be enticed to invest more time in learning more.
·Combination
of group presentations and one on one investor meetings to provide an opportunity for the client to “tell their story”·Passive marketing to the interest areas of the investor
community through email, press releases, and interview on radio and TV broadcasts. ·Direct Mail to reach those investors that do not
respond to other means of communication, targeted based on geography and industry preference.·System to capture investor interest and respond accordingly·Ongoing communication strategy to communicate updates
to investors so they can see the progress and move a semi-interested investor to an interested and motivated investor·A centralized point of information so that no matter
how the investor first hears of the opportunity they have a source of information they can go to.
