Raising Capital: 5 Reasons an Investor
When it comes to raising capital for your company, it is important to understand
the difference between objective and subjective investors and the reasons they won't invest. The subjective investor is some
how connected to you. Often referred to as "Friends and Family", but in reality they are investors with a
connection to you directly through a common connection like your friends and family. These investors, or friends, believe
in what you are doing and invest in your business. At some point, a business who seeks private investors has to move
beyond subjective investors to the world of objective investors.
Objective investors examine the overall
business model and investment opportunity. Objective investors see dozens or more offerings each year. How do
you think they determine which businesses to invest in? They look for reasons NOT to invest. By examining your
complete business model and investment opportunity they can determine red flags.
5 Reasons an Investor Will Not Invest:
Incomplete financials and/or business plan (market/sales strategy, operational information, barrier to entry not established)
Complex or confusing message within the investor documents regarding business model or investment opportunity
Structure of the offering, perceived cost of the investment relative to a high valuation or unclear exit and return to the
4. Inexperience or incomplete management team, and/or attitude of the management conveying a sense of entitlement
or resistance to advice & counsel
5. Specific industry focus or niche marketplace that limits the potential
number of investors
Many of the reasons for no-go investment decisions can be identified and remedied before the investment process begins.
How will your company determine if you business model and investment opportunity is investor ready? Have a funding application
or business assessment completed by a legitate company like Launch Funding Network.
Get started by registering your business for an initial consultation so we can help you get one step closer to getting all
the capital you need.
Click for Funding Application
Click here for a Business Plan Review