New Media Strategies Marketing Internship
New Page 4
New
Media Strategies
Marketing Internship
To Promote Private Equity Investor Events and Services
Traditional marketing
strategies are being turbo-charged with the power of the internet to break down
communication barriers and reach out and touch the target market. Within
Kugarand Holdings, we are using these strategies to sell ebooks through
KYRMedia.com, increase awareness and drive entrepreneurial traffic to
LAUNCHfn.com, and educate potential investors about private equity investment
opportunities and wealth creation through angel investing. Traditional
marketers are just beginning to dabble in new media and often feel it is a
threat or they take the often traveled route of pay-per-click. We have been
studying the methods of the masters for over 3 years and have incorporated those
methods into our own strategy and now want to continue to execute through the
use of interns and also provide a unique opportunity for select individuals to
gain this expertise.
Description:
Under the direction of the President and the VP of Business Development, the
Intern will create trickle marketing email messages, write press releases for
electronic media, monitor blogsphere and post the Presidents key messages to
blogs, utilizing RSS Feeds, edit content for articles for strategic placement
in electronic media, implement auto-responder messages, test market key
messages via electronic and print media, develop headlines to analyze with
designated tools, write copy for key landing pages, and help test and measure
the results. Although the intern will work a 5-15 hour weekly schedule (in
select cases more) that compliments their academic and other work commitments,
the work will be directed and specific to current projects.
Who
Should Apply:
This Internship is ideal for the business school student who is emphasizing the
marketing aspect of the program or intends to go into a business upon graduation
that will utilize the internet as the primary media to reach their target
market. The Intern should have a basic knowledge of web 2.0 communities such
as YouTube and Myspace and new media such as Blogs and Podcasts. The Intern
should be creative, innovative and enthusiastic about learning and tackling new
methods and systems. The Intern should have access to the internet, a computer
with word processing, and possess excellent writing skills. Much of the
training will be done remotely through PC/video, online tutorials, and hands-on
involvement with the VP of Business Development. Because of the ramp up and
additional skills gained through the training, this is a full semester (4
month+) commitment. Skills required include: Understanding of HTML,
FrontPage, excellent writing skills, and creativity.
Compensation:
This Internship begins at $9 an hour during training with growth opportunities
based on performance. The Intern will commit an average of 20 hours a week to
the tasks assigned with potential to grow to significantly more hours as the
Interns schedule permits. The Intern will gain key insights and marketing
tactics of masters such as Matt Bacak, Joey D. Smith, Blair Singer, Brian
Tracey, and more. This Internship has potential to evolve in to a full time
position for the right person.
To be considered for this position, contact Roxie Thomas
404-454-9500 or email us.
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